Growing on YouTube can be a challenging task, but there are several strategies you can use to help increase your subscribers and views:

1. Optimize your channel: Make sure your channel is complete, including a channel description, banner, and profile picture that represents your brand or personal image.

2. Create quality content: Create videos that are high-quality and visually appealing, and that align with your niche. Use popular music, trending topics, and popular tags to make your content more discoverable.

3. Use keywords: Use relevant keywords in your video titles, descriptions, and tags to make them more discoverable to people searching for those topics.

4. Post consistently: Post regularly and at the best times for your audience. Consistency is important for building a following and keeping your existing subscribers engaged.

5. Engage with your audience: Respond to comments on your videos and engage with your audience on other social media platforms. This can help build relationships and increase your visibility.

6. Collaborate with other YouTubers: Collaborate with other YouTubers to cross-promote each other's content and reach new audiences.

7. Use YouTube ads: Running ads on YouTube can help increase your reach and target specific demographics, which can lead to more subscribers and views.

8. Optimize your video's SEO: Optimize your video's SEO by using keywords in the title, description, and tags. Use a video thumbnail that is visually appealing and relevant to the video content.

9. Create a consistent branding and aesthetic: Create a consistent branding and aesthetic across all your videos and channel art. This will help your channel look professional and make it easy for viewers to recognize your content.

Remember that growing on YouTube takes time, patience, and consistency. Stick to your strategy, and don't get discouraged if you don't see results right away.